Ciderboys Blackberry Back by Popular Demand

What was once a limited release flavor in 2016 returns as fall seasonal flavor for Ciderboys Hard Cider. It was only a matter of time before Ciderboys reintroduced this popular blend of blackberry juice and crisp apple cider.

Due in equal parts to customer demand and a desire to innovate, Blackberry Wild will be back annually from September through November on draft and in six-packs of 12-ounce bottles. It can be found wherever Ciderboys Hard Ciders are sold. The flavor combines crisp apple with the same plump, ripe blackberries you might find while hiking a wild forest trail.

According to Julie Birrenkott, Ciderboys’ Marketing Manager, “the response to Blackberry Wild was so positive that we had to bring it back. It was not a question of ‘if’ but ‘when.’ We’re always experimenting with new flavors at Ciderboys, and Blackberry was a logical addition to our family of ‘fruitful pairings’ after Strawberry Magic and Raspberry Smash.”

Making Blackberry Wild

Chief Cidermaker Mike Schraufnagel and his team blend pure blackberry juice at the fermentation stage and add more just before packaging. The flavor result is a supple combination of sweet and tart, according to Mike.

“When you pour a pint or open a bottle of Blackberry Wild, it fills the room with a pleasant blackberry aroma,” he said. “We always strive for that aromatic quality. You get blackberry on the front of the pallet and a crisp, tart apple finish.”

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