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Top Stories

Taproom Resource

Thinking Like the Customer in Your Taproom

March 12, 2020 Jon Sicotte
Jason Brewer outed himself as a ‘beer nerd.’ The reason is that he knows what he likes, but more importantly, […]
Top Stories

Canning Logistics for Wild Ale Production

March 11, 2020 Jon Sicotte
​As Jolly Pumpkin sat down to decide can sizes, it really came down to one notion that wasn’t exactly a […]
Top Stories

Highland Ties Family’s Passion Into New Experience for Onsite Consumers

March 10, 2020 Jon Sicotte
​With a 40-acre campus to work with, Highland Brewing is adding to its consumer experience while also scratching an itch […]
Top Stories

Cover Story Notebook: Branding vs. Volume

March 9, 2020 Jon Sicotte
In an ongoing series, Brewer will take a small note from interviews of some of the cover stories it has […]
Brewer Mag Q&A

Brewer Magazine Q&A: Nick LeFort, Brewery Marketing and Brand Specialist

March 7, 2020 Jon Sicotte
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]
Taproom Resource

These Tips Can Lead to a Happy, Successful Brewpub Taproom

March 5, 2020 Jon Sicotte
Running a 64-seat brewpub in the Columbus, Ohio area, Lineage Brewing co-founder Mike Byrne said although he prefers to have […]
Top Stories

From Cider to Beer: How Short’s Director of Sales was Strategic With Distribution

March 3, 2020 Callie Miller
Four years ago, Short’s Brewing in Elk Rapids, Michigan was introduced to Elite Brands through its Michigan Distributor Imperial Beverage. […]
Top Stories

4 Things To Set Your Sales Staff Apart From Others

March 3, 2020 Jon Sicotte
Being different and standing out in a marketplace. It’s what a brewery craves when it comes to making a mark […]
Top Stories

Is Your Branding Built to be a ‘Elevator Pitch Haiku’ to Consumers?

March 2, 2020 Jon Sicotte
​Although Thirsty Monk serves up a lot of its products via draft, names and label art are still kept as […]
Brewer Mag Q&A

Brewer Magazine Q&A: Kelly Meyer, New Braunfels Brewing

February 29, 2020 Jon Sicotte
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. […]

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