Brewer Magazine Q&A: Why Braxton’s Jake Rouse Looks Outside the Industry for Mentorship

This is a part of a continuing series of Q&As with members of the brewing community from across the U.S.
Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers, Sales Directors, QCQA Managers and others each weekend to help you get to know each other better in the industry and learn more to better develop your own brand.

Jake Rouse, ​c​o-​f​ounder​/CEO​,​ Braxton Brewing​ — Covington, Kentucky

BREWER: ​How has your business strategy evolved to help grow and stay competitive?
ROUSE: ​We’ve always been growth-minded and that’s helped us a great deal. Because we’re focused on growth, we’re more willing to explore new ideas.

BREWER: Who is your mentor in the industry and why? What have you learned from them?
ROUSE: ​I’ve always looked outside of the industry for mentorship — this helps us approach problems with new and diverse ways of thinking.

BREWER: What idea did you or your team come up with lately that has been a big benefit to how your brewery functions?
ROUSE:​ We’ve had to pivot to sell beer online, so our team has been hard at work to make that experience more enjoyable. Recently, we created an app that allows us to create a virtual beer line to make the process of selling limited items more convenient and intuitive.

BREWER: If you had one business strategy that you could implement to better the brewing industry, what would it be?
ROUSE: ​A commitment to quality — invest in quality as much as you invest in creating new recipes.

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