This one is for those that are a part of your state or local brewer’s guild. How are you connecting with your constituents? In this Brewer Mag Podcast, Executive Editor Jon Sicotte speaks with Erik Fowler, the Executive Director for the San Diego Brewers Guild, on how they have launched “The Capital of Craft” Podcast. It was made specifically for San Diego beer lovers, and most importantly: for members of the San Diego beer industry. Focusing on hyper-local content, Fowler explores how the podcast was formed, why it’s important to have this sort of connection and what other guilds should think about when it comes to finding new avenues to share the voices of their guild and their people. Also, with a niche podcast like this … what makes it a success? Fowler digs into this with Brewer Mag. Cheers!
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