Bell’s Partners with Meals on Wheels America to Raise Awareness for Seniors, Fight Food Insecurity

Bell’s Raise a Wing event is back for 2021. This year, the independent craft brewery has teamed up with the nonprofit, Meals on Wheels America to give back, raise awareness for our nation’s seniors and fight food insecurity.

Coinciding with National Chicken Wing Day on Thursday, July 29, bars and restaurants across the country will serve up their wings and Bell’s beer to help drive awareness and donations for the long-standing nonprofit.

“We brought people together virtually to celebrate two of our favorite things last summer in the midst of the pandemic,” Larry Bell, President, and Founder of Bell’s Brewery said. “This year, we’re raising the bar by encouraging everyone to help support this incredible organization.”

America’s senior population exceeds 77 million people. And nearly 10 million are threatened by hunger.  Community-based senior nutrition programs deliver more than 223 million nutritious meals annually while also doing so much more. Companionship and safety checks are other examples of services offered by Meals on Wheels programs nationwide.

“Support from Bell’s and its accounts comes at a critical time,” said Kristine Templin, Chief Development Officer at Meals on Wheels America. “During the pandemic Meals on Wheels programs have become a lifeline for many more vulnerable seniors, and we’re counting on caring partners and individuals to help us ensure our network continues to meet the increased demand for nutrition, socialization, and safety services.” In addition to a donation to be made by Bell’s directly to Meals on Wheels America, the Michigan craft brewery is working with its accounts and partners to help promote additional support for the nonprofit.

Promotional materials including informative placemats, frisbee plates, social media calls to action and table tents with a QR code allowing easy and direct online donations are all part of this effort.

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