All posts by Jon Sicotte
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Label Design For In and Out of House
Having a full-time member of your brewery that devotes all their time to graphic design can be a big step for a brewery. But even...
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Thinking Like the Customer in Your Taproom
Jason Brewer outed himself as a ‘beer nerd.’ The reason is that he knows what he likes, but more importantly, he knows what similar types...
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Canning Logistics for Wild Ale Production
As Jolly Pumpkin sat down to decide can sizes, it really came down to one notion that wasn’t exactly a business decision. ”As much as...
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Highland Ties Family’s Passion Into New Experience for Onsite Consumers
With a 40-acre campus to work with, Highland Brewing is adding to its consumer experience while also scratching an itch of President and CEO Leah...
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Cover Story Notebook: Branding vs. Volume
In an ongoing series, Brewer will take a small note from interviews of some of the cover stories it has run and give a small...
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Brewer Magazine Q&A: Nick LeFort, Brewery Marketing and Brand Specialist
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. Brewer Magazine will share business...
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These Tips Can Lead to a Happy, Successful Brewpub Taproom
Running a 64-seat brewpub in the Columbus, Ohio area, Lineage Brewing co-founder Mike Byrne said although he prefers to have a smaller crew than most...
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Brew Review: Brut Techniques for Various Styles
Empyrean Brewing‘s Jim Engelbart said that the brewery’s Mind Over Mango IPA was designed as a gateway for consumers to a more intense beer flavor....
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4 Things To Set Your Sales Staff Apart From Others
Being different and standing out in a marketplace. It’s what a brewery craves when it comes to making a mark with a consumer. Scotty Hunter,...
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Is Your Branding Built to be a ‘Elevator Pitch Haiku’ to Consumers?
Although Thirsty Monk serves up a lot of its products via draft, names and label art are still kept as a vital importance for CEO...
