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Articles by Jon Sicotte

Cider Business

How These Cideries Are Turning Drops Into Dollars

April 8, 2026 Jon Sicotte

American cider makers have long debated whether apples from the orchard floor and harvesting off the ground belong in commercial […]

Podcast

BREWER Podcast with New York State Brewers Association

April 7, 2026 Jon Sicotte

In this Edition, we got to chat with Paul Leone, the Executive Director of the New York State Brewers Association, […]

Top Stories

5 Business Strategies Craft Brewery Owners Are Prioritizing

April 6, 2026 Jon Sicotte

As craft breweries look ahead, many are becoming more selective about where they invest time, capital, and attention. While new […]

Brew Review

Ska’s Modern West Coast IPA Strategy to Trust Instinct Over Data

April 4, 2026 Jon Sicotte

Even for a brewery with more than three decades of brand equity behind one of its flagship IPAs, launching another […]

Brewer Mag Q&A

Listening to Drinkers: Voss’ Strategy Behind a Leaner, Profitable Portfolio for Precarious Beer Project

April 3, 2026 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

Top Stories

Smart Ideas on How Breweries Handle Customer Feedback Beyond the Comment Card

April 2, 2026 Jon Sicotte

Customer feedback can arrive in many forms such as a glowing online review, a quiet comment at the bar, or […]

Cider Business

How These Cideries Lean on Education to Differentiate Traditional Apples

April 1, 2026 Jon Sicotte

For cideries built around traditional orchard apples, differentiation often starts with a challenge: convincing consumers there’s a meaningful distinction between […]

Podcast

BREWER Podcast: MASH Network

March 31, 2026 Jon Sicotte

Go behind the scenes with Brewer as we explain why we created MASH — a smarter, more efficient way for […]

Brew Review

How Early Planning Shaped Verboten & Gravity’s Collab Fest Beer

March 28, 2026 Jon Sicotte

A collaboration beer built for a single festival pour rarely begins a year in advance. But for Verboten Brewing and […]

Brewer Mag Q&A

Lane Talks Brewing Leadership & Running Renegade’s Next Chapter

March 27, 2026 Jon Sicotte

This is a part of a continuing series of Q&As with members of the brewing community from across the US. […]

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