Brewer Mag Q&A
Refreshing Brand … Not Rebranding for Cigar City
After a new logo set that came out in mid-November, Cigar City Brewing unveil a refreshed look for all packaging, […]
Articles by Jon Sicotte
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What Investors Might Be Looking For From Your Brewery
Yellowhammer Brewing’s first foray into investment happened by accident says General Manager Ethan Couch. “Our banker was at lunch with […]
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Sales: Keeping Reps a Part of Headquarter’s Culture
Once a brewery moves into distribution beyond a quick drive down the road and having a sales team that is […]
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How to Win Friends and Influence Consumers From the Start
Entering a new community where craft beer is still slightly foreign can be a daunting challenge for some breweries. Having […]
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Five Reasons Why A Start-Up Brewery Self Distributes
As a start-up brewery nearly a decade ago in North Carolina, The Olde Mecklenburg Brewery had the choice to self […]
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Case Study: In-House Marketing Campaigns for Catawba
Catawba Brewing launched the Passport Program in January 2017. The 7-barrel pilot brewhouse in Asheville, North Carolina had just been […]
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Exploring Unique Marketing Opportunities For Your Brewery
Finding unique marketing opportunities can abound for craft breweries. Even “non-traditional” routes lead to great ways to expose your brand […]
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For Newer Brewery, Honing Story Helps Educate Consumers
Being a part of more and more people’s adventures is what is key for Kevin McGillen. The COO for Forbidden […]
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How Boise Brewing Offers Stock to Spur Growth
Offering equity instead of a T-shirt, Boise Brewing founder Collin Rudeen has made offering stocks a way for his brewery […]
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Continuing the Education for Consumers on Barrel-aged Products
‘Basking in Bourbon’ Barrel-Aged Imperial Stout is the fourth beer produced from Saranac Brewery‘s barrel-aging program. Before this, Pilot Brewer […]