Artisanal Imports Adds Shmaltz Brewing Company to Brand Management Portfolio

Artisanal Imports announced that the acclaimed Shmaltz Brewing Company of Clifton Park, New York has joined Artisanal’s exclusive brand management portfolio.

Founded as “a Jewish celebration craft beer” in 1996 by proprietor Jeremy Cowan, Shmaltz is beloved for its award-winning brews and quality shtick. The brewery currently offers a variety of year-round, seasonal, barrel-aged and specialty beers, including singular brands such as He’brew — The Chosen Beer® and Star Trek commemorative beers exclusively licensed through CBS Studios.

“We are excited to partner up with Shmaltz,” says Artisanal Imports President Sean Knoll. “I have known Jeremy Cowan since the beginning and have always admired his work ethic and his drive to create and maintain He’brew Beer. Nobody does it like Shmaltz! We share a great many distributor and retail customers already, so this partnership will allow both of us to strengthen those relationships.”

Artisanal Imports will enhance nationwide sales support for Shmaltz’s craft beer portfolio by providing a team of 14 highly experienced representatives working in tandem with the brewery’s in-house sales team ‒ more than doubling Shmaltz’s current sales staff.

Additionally, Artisanal’s comprehensive support with distribution, logistics, fulfillment, point of sale, marketing, chain store management, street representation and other services will expand Shmaltz’s distribution footprint beyond its existing 30-state network to bring exceptional seasonal and year-round releases to new markets nationwide. The retail presence and draft availability of Shmaltz’s releases will be elevated through existing and new accounts at select stores, restaurants and bars.

“How exciting to hook up with a world-class organization selling world-class beer” says Jeremy Cowan, founder and owner of Shmaltz Brewing. “Their experienced regional sales force of 14 in addition to our dynamic Shmaltz sales and marketing crew gives us new blood to be able to bring beer to our existing markets as well as new markets across the country in the upcoming months. This partnership allows us to continue my unorthodox business model of wide, wide, wide…and a little deep at home too. We’ll have new staff to hit the streets and the beer will be more available to the tribe nationwide. What more could we want?!”

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