Archive - Brewer Magazine

Craft Beer Pioneer Marks a Milestone: Brewer’s Alley Celebrates 30th Anniversary with Limited-Edition American Pale Ale

July 20, 2026 Brewer’s Alley

Brewer’s Alley, the historic anchor of downtown Frederick, Maryland and the County’s original and largest brewpub, are celebrating the release […]

How Planning Can Beat Pitching as a Better Way to Build Distribution Growth

July 20, 2026 Jon Sicotte

Innovation has seemingly become synonymous in craft beer only with constant new releases. But while consumers often celebrate variety, your […]

Chuckanut Taps West Coast IPA

July 19, 2026 Chuckanut Brewery

Believe it or not, Chuckanut Brewery has brewed up an amazing West Coast IPA. This vibrant, refreshing IPA is golden, […]

Collaboration Starts Before the Beer: Michael Waltrip Brewing’s Marketing Playbook

July 18, 2026 Jon Sicotte

For many breweries, collaboration beers begin with a friendship between brewers or an opportunity to create a unique recipe. At […]

Which Brewery Equipment Should You Buy Used? (And What Should Always Be New?)

July 17, 2026 Jon Sicotte

Every brewery eventually reaches the same question: Do you invest in new equipment—or stretch your capital by buying used? With […]

What Abita’s Beverage Group Strategy Is Really All About

July 16, 2026 Jon Sicotte

For much of craft beer’s history, diversification often carried a stigma. Contract brewing raised eyebrows. Producing beverages outside of beer […]

Don’t Let Music Licensing Become an Expensive Surprise for Your Taproom

July 15, 2026 Jon Sicotte

Music is often treated as background noise in a taproom, but experienced cideries say it deserves the same strategic attention […]

BREWER Podcast with Michael Waltrip Brewing

July 14, 2026 Jon Sicotte

Brewing partnerships mean collaboration beers or sponsoring a local event. But what if partnerships became the foundation of your growth […]

Treat AI Like Your Brewery’s Junior Analyst, Not Its CEO

July 13, 2026 Jon Sicotte

Artificial intelligence has become one of the brewing industry’s most talked-about topics, but for many brewery owners, the conversation often […]

Samuel Adams Awards Soul Mega for 2026 Brewing & Business Experienceship

July 10, 2026 Samuel Adams

Samuel Adams Brewing the American Dream®, the philanthropic program supporting food and beverage entrepreneurs nationwide, proudly announces Soul Mega as the 2026 winner […]