Anderson Valley Hires Wilcox as Area Sales Manager

Northern California’s Anderson Valley Brewing Company (AVBC) announced the expansion of its team with the addition of Ben Wilcox as Area Sales Manager for the Bay Area’s East Bay and South Bay territories. With a focus on gaining a strong presence in the brewery’s home state, AVBC continues to invest in the future of the brewery and its team members.  

“Ben’s experience both as a leading Bay Area craft beer sales rep and as a knowledgeable brewer made him an ideal fit and addition to our home market sales team,” said President and CEO Kevin McGee. “His broad expertise in the craft beer industry will help elevate AVBC sales in the East Bay and South Bay territories as we continue to focus on growing California sales in 2022.”  

Wilcox joins AVBC with a strong understanding of both the sales and production sides of the craft beer industry. He first tried his hand at home brewing while he was in college at San Jose State, from there he decided to turn his passion for craft beer into his profession.

Wilcox worked as the Assistant Brewer at Half Moon Bay Brewing before moving into sales and eventually to leading South Bay Sales for Oakland’s Federation Brewing. He also has experience on the retail side of the industry when he worked behind the bar pouring pints at both the Anchor Brewing and Fieldwork Brewing Taprooms.  

In his role as Area Sales Manager at AVBC, Wilcox will be responsible for managing all area sales relationships, both retail and on premise. 

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