On April 6th Ale Asylum released FVCK COVID Pilsner, an unexpected addition to their 2020 release calendar. The brewery quietly but “explicitly” featured the beer in a virtual brewery tour aired on Facebook Live in celebration of New Beer’s Eve. No explanation of the beer was given but the reception of the release was immediately positive.
The idea for this release came to Ale Asylum Co-Founder Otto Dilba. “Never in my lifetime would I expect to witness something of this nature, but to also experience the sheer totality of each and every way this affects our staff, our community, and my family. The name may not be subtle, but it succinctly captures exactly how we (all of us) feel about this moment. Also, hoarders.” Dilba is actively looking into organizations to donate a portion of the proceeds of FVCK COVID to with a focus on those working on the front lines at area hospitals and those without employment in the hospitality industry.
The brewery will be packaging FVCK COVID in 12 oz. can six-packs and will release them through their distribution channels within the state of Wisconsin beginning April 13th. In addition, the beer will be available at the brewery through a new contact-free online ordering system with curbside pick-up beginning Friday & Saturday of this week.
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