Good People Brewing Company, Alabama’s oldest and largest brewery, has announced that they will be the new managers of Avondale Brewing Company. The founders of Good People purchased the brewery and its assets from Avondale Holdings, a subsidiary of Orchestra Partners.
“We’ve always really admired Avondale Brewing Company and what it has done for Birmingham and the culture of this city,” said Michael Sellers, co-owner and founder of Good People Brewing Company. “We look forward to continuing to brew great beer in the city of Birmingham and bring that beer across the Southeast. We wish the Lake brothers the best of luck on their new ventures.”
The new management team will continue to build upon the already established success of the Avondale brand. The name and location of the brewery will remain the same. Guests and fans will continue to see the same faces they’ve seen at Avondale Brewing over the years. The brewery will host all events and performances already scheduled. The leadership team will not be overseeing management of any of Avondale’s previously affiliated restaurants.
The purpose of this new venture was to combine the strengths of both organizations. By combining forces and becoming more collaborative, the local beer community will see more quality offerings and innovative brews.
“We are so excited to start this new chapter in the brewery’s history,” said Taylor Lander, Director of Marketing & Events at Avondale Brewing Company. “We are looking forward to showing you what we have on the horizon.”
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