Artificial intelligence is everywhere in business conversations — but how does it actually work inside a brewery? Executive Editor Jon Sicotte talks with Vice Beer’s Michael Perozzo, a brewery owner in Vancouver, Washington who uses ChatGPT as a monthly financial and planning tool. By uploading P&L statements, asking targeted follow-up questions, and pressure-testing projections, he’s used AI to analyze margins, model production growth, evaluate staffing needs, and explore pricing strategy. This conversation is focused on practical uses of AI as a tool for small businesses.
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