BrewDog USA has announced the release of its newest Headliner beer: BrewDog IPA. Launching just in time for National IPA Day (August 7), this piney, smooth, and refreshingly hoppy IPA is a bold tribute to the Chinook hop—beloved by BrewDog’s brewers—and crafted for hop lovers everywhere.
BrewDog IPA clocks in at 6.3% ABV with 45 IBUs, delivering an experience that balances bright tropical and citrus notes with subtle pine and a clean, mellow bitterness. Dry-hopped with Chinook and Citra, and built on a foundation of Carafoam, Pilsner, and Barley malts, this new addition to BrewDog’s lineup offers a bold but accessible hop-forward profile.
“This is our first major IPA launch since Elvis Juice and Hazy Jane, and we’ve poured our passion for hops into every can,” shares Eric Franco, Chief Sales and Marketing Officer for BrewDog USA. “With BrewDog IPA, we’re inviting drinkers to experience the spirit of IPA in a way that’s bold, balanced, and distinctly BrewDog.”
In a market saturated with overcomplicated IPAs and endless hop wars, BrewDog IPA cuts through the noise. This is a beer that gets back to basics—clean, crisp, and crafted to be enjoyed on any occasion. BrewDog’s new American IPA stands out with bold, modern packaging that highlights its hop-forward character—complete with striking green tones and a premium matte finish.
Adding to the fun is the campaign’s core question—“How Do You IPA?”—which invites fans to explore and share their IPA personalities by filling in the I_P_A blanks. BrewDog’s How Do You IPA? campaign puts the spotlight on personality, featuring team members and real fans sharing how they “IPA” in their own way. A new commercial, filmed at BrewDog’s Atlanta bar, highlights everything from “”Irresistibly Pleasing Appetizers”” and “I Prefer Adventure” to “I’ll Pour Another” and even “I Pay Alimony.” The standout moment? A live alpaca cameo for the fan-favorite punchline: “I Pet Alpacas.” Because if an alpaca can walk into a bar, why can’t your IPA story be just as unforgettable?
The experience doesn’t end there. Fans can enter to win a stay at The DogHouse Hotel, the only craft beer hotel experience in the U.S., located at BrewDog’s HQ in Columbus, OH. From shower beers on tap to a full brewery campus at your doorstep, one lucky winner will score the ultimate beer-lover’s getaway. After all, I Prefer Adventure. Visit https://howdoyouipa.com to enter.
BrewDog IPA is available in 6-packs, 12-packs, 19.2oz single cans, and on draught. To find BrewDog IPA near you, check out BrewDog’s Beer Finder HERE.
For more information on BrewDog IPA, shop merch, and explore more BrewDog beers, visit https://usa.brewdog.com.
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