Waltrip Brands, the multi-faceted brand platform company founded by two- time Daytona 500 Champion Michael Waltrip, with holdings in media, hospitality, consumer products, and sports, announced today a new partnership with Sport Fishing Championship (SFC) to include media, promotion, and a collaborative beer.
The partnership lights off a comprehensive promotional program that includes development of unique content featuring Michael Waltrip and key competitors from SFC. It also includes active social media programing and the introduction of a co-branded beer to debut at The MidAtlantic event in August.
“I love competition, whether it’s on the track or on the water,” said Michael Waltrip. “Helping to highlight the great competition at SFC will be a lot of fun, and launching a beer with the league that can be enjoyed everywhere will be amazing.”
“Michael Waltrip is a legendary competitor and an iconic voice in sports,” said Mike Pine, SFC Chief Revenue Officer. “We’re thrilled to work with Michael and Waltrip Brands to bring even more energy and visibility to our sport through collaborating on compelling content, along with launching this co-branded beer at The MidAtlantic.”
Sport Fishing Championship and Michael Waltrip Brewing will launch their collaborative Blue Marlin Blonde Ale this summer before The MidAtlantic kicks off in Ocean City, MD.
