True North Ale Becomes Official Beer Partner of USTA New England

The U.S. Tennis Association (USTA) of New England is proud to announce True North Ale Company as the Official Beer Partner of the section. The partnership, which runs through 2027, will bring exciting opportunities for USTA members who are 21 years of age and older, including exclusive brewery nights, watch parties and member discounts. 

“We’re thrilled to be working with True North Ale Company to enhance our adult player experience and provide unique opportunities for our membership. Tennis continues to grow in New England, and our community continues to be one of the most engaged and passionate in the sport. We are excited to align around growing the sport and creating more connected communities,” said Lindsey Keeler, USTA New England CEO and Executive Director.

True North Ales will serve as a sponsor of the New England Social Tennis League and USTA Leagues in New England (both 21+), where they plan to create memorable experiences for players off the court.

Gary Rogers, co-founder of True North Ales, added, “We are extremely excited to partner with USTA New England. The tennis community is outgoing, energetic, and inclusive which lines up well with the True North Ales brand. We are confident that the partnership will be both fun and rewarding for all involved.”

A family-owned and operated business based in Ipswich, MA, True North Ale Company has earned major accolades each of the past five years, including a Gold Award at the 2018 World Beer Cup, Gold and Bronze Medals at the 2021 Great American Beer Fest, and a Silver Medal at the same competition in 2020.

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