Saugatuck to Host Parties for Release of Rainbow Rodeo IPA

Saugatuck Brewing Company (SBC) is doubling down on its tasty new product releases this year aimed at meeting the growing demands of its customers and the craft beer market. With the Rainbow Rodeo IPA, SBC has cast a line of citrus, tropical and piney notes with enough body to make a splash, yet maintain an easy drinking, great bucking IPA. This IPA follows the release earlier this year of Lake Street Lager, a light bodied crisp and clean American lager for any occasion that is making its way to everyone’s cooler for spring.

“We adapted techniques from brewing traditional Midwest IPAs and modern IPAs to create Rainbow Rodeo which embraces the best characteristics of each,” said Head Brewer Matt Alderink. “It is classic Midwest malt backbone with modern juicy mouthfeel and bitterness.”

Rainbow Rodeo IPA pays homage to its home state of Michigan’s reputation as a fly-fishing mecca for rainbow trout and rich heritage of farming. SBC’s brew masters baited Rainbow Rodeo IPA with malts of Two Row, Caramel 60, White Wheat and Flaked Oats coupled with Centennial, Simcoe, Cascade and Columbus hops. It weighs in at 7.0% ABV and 60 IBUs.

“Our Rainbow Rodeo IPA is produced to be a bright and easy-drinking American IPA, with a creative can that hooks you when you see it on the shelf. This new staple has been added to our mainstay lineup and our new variety pack, A Trip to the Art Coast, that includes other must-have styles. We see the Rainbow Rodeo artwork as a portal into a wild world of hops, where cowgirls wrangle in large rainbow trout, upending the idea that only men enjoy fishing and beer. You have to admit, she’s pretty badass, and so is what’s inside the can,” said Sara VanSplinter, Director of Marketing.

SBC’s new A Trip to the Art Coast Variety Pack includes the two new releases, Rainbow Rodeo IPA and Lake Street Lager, along with the Bonfire Brown and Vienna Lager. Vienna Lager is currently only available in the Variety Pack. The Variety Pack is available in 12-packs, with three 12 oz cans of each style.

SBC is planning a series of release parties for the Rainbow Rodeo IPA at their three locations, complete with a featured smoked trout dip special, custom playing cards to play a little Go Fish, live music and more. One of the highlights will be at the Douglas Pub and Barrel Room on Saturday, April 29 where Northern Michigan female fly-fishing guide, Ash Agler, will be on hand from 1:00pm – 2:30pm for fly casting demos and Q & A.

Be sure to buy raffle tickets for a chance to win a half-day walk in trip with Ash. All proceeds go to the Kalamazoo River Alliance.

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