The San Diego Seals — a professional box lacrosse team in the National Lacrosse League — have partnered with local San Diego brewery Belching Beaver to create Salty’s Escape. The very first cans are set to be cracked open during Friday night’s Seals game against the Georgia Swarm at Pechanga Arena.
“We’d been looking for an opportunity to celebrate our incredible fans and pour their passion for the Seals into their very own locally-crafted brew,” said Seals President and CEO Paul Speaker. It was important for us to partner with a local craft brewery that clearly understood what the San Diego Seals and our fans valued and stood for and after much research and taste testing, Belching Beaver really stood out to us, and Salty’s Escape was the clear winner.”
Salty’s Escape is a crisp Mexican-Style cerveza that is ideal for hitting the turf or cheering from the grandstand. It features corn and puffed Jasmine rice for a light body and mild biscuit flavor and it tips the scales at 4.8% ABV.
“Our fans come to Pechanga Arena and they like to have fun,” added Speaker. They like rock and roll, dive bars and a good beer with friends. Our games are a high-energy, action-packed party atmosphere that can’t be beat in all of sports. That environment goes perfectly with a few cold beers and Salty’s Escape really embodies that.”
“Partnering with the Seals was a natural fit for us as their commitment to the local community echoes our own mission statement and ties to our San Diego roots,” said Marc Truex, Vice President of Sales and Marketing for Belching Beaver. “Both of our organizations are focused on providing memorable experiences and ‘Dam Good Times’ for our fans. We agreed that the best way to bring a shared experience between both of our families was to collaborate on a new beer that was perfect to pair with the high-octane rush of live box lacrosse – and Salty’s Escape pairs perfectly!”
With a total of four San Diego brick and mortar locations in North Park, Vista and Oceanside, Belching Beaver was founded in 2012 on the principles of brewing dam good beer and having Dam Good Times while doing it. Since its founding, the award-winning craft brewery has been independently operated by its three founders, and still is to this day. Known for pushing the envelope, from its original flagship Peanut Butter flavored Milk Stout to its newest core beer, Tropical Terps, Belching Beaver remains an innovator in the ever-evolving world of craft beer.
In addition to being available at Pechanga Arena during Seals games, Salty’s Escape also will be available on draught at each of Belching Beaver’s four San Diego locations and it will be sold in cans at a host of local San Diego bars and liquor stores.
Be the first to comment