Roadie, the alcohol and calorie-free brew built for the open road, officially launches today on the Westside of Los Angeles.
Roadie is a crisp, super-light brew made with real malted barley and hops. The brand’s point of difference is dry, deadpan, and built into the name: Roadie is The Official Drink of Driving. That may sound wrong until you consider that Roadie is 0.0% alcohol, with no fermentation in the process, ever. And with zero calories, it’s easy-drinking and more refreshing than standard non-alcoholic beers. No heaviness, no bloating, so you can crush them all day long.
Roadie is an adult beverage made for the moments when a refreshing beer would be just right, but the alcohol or heavy carbs might not: the commute from North Hollywood to Santa Monica.
The kids’ flag football game on a Saturday morning. The weekend escape to Ojai, with the windows down and the phone just for playing music. The 9th inning at a weeknight baseball game, when you’re getting ready to drive home. With zero calories or alcohol, Roadie is perfect for any occasion, at any time of day.
“We wanted a brew you could crack on the way home, without anyone needing to report you to the CHP,” said Mark Schermers, Roadie President and CMO. “A brew you can drink while driving sounds wrong until you realize the point. Roadie is 0.0% and we’ve created it with your center console in mind.”
Roadie debuts today at independent retailers across the Westside of Los Angeles in Santa Monica, Venice, and Malibu (including the iconic Neptune’s Net). It is also available online at roadiebrew.com, and a subscription option is available for our biggest fans. Future productreleases will feature styles inspired by familiar flavors of the American West. Roadie also makes its first official public appearance this weekend at Aether Rally (May 15–17), the automotive event hosted by Aether Apparel in Pioneertown, CA. Roadie will set up shop with its 1977 Chevy Suburban (known by insiders as Brandy) loaded with cold, crisp Roadies, loads of merch, and official “Roadie Run” magnet decals for the drivers tackling the route.
Roadie is available beginning May 15, 2026 at roadiebrew.com, select Westside Los Angeles retailers (and will soon be available at retailers throughout Los Angeles), and at the Aether Rally in Pioneertown.
