Rhinegeist to Rebrand Charitable Efforts with New Brand Release, “Beer for Humans”

On February 26, Rhinegeist will launch something new, something a little bit different, something for you…and you…and all of us: Beer, for Humans! Billed as an “Easy Hop Ale,” Beer for Humans features a satisfyingly crisp, crackery malt bill high-fived by just-the-right-amount of bright & citrusy hops for a deliciously drinkable brew that’s easy to fall in love with.

“We love an uber-complex, nouveau-craft beer as much as the next brewery, but there are also plenty of occasions when we just want something easy, something beautiful in its simplicity, something any beer drinker will enjoy. With that goal in mind, we didn’t overthink things and set out to create something for everyone—Beer for Humans, our self-described Easy Hop Ale. Simply put, it’s craft beer made easy!” said Adam Bankovich, CCO. The beer will be available on draft, in 6-packs and in all-new 15-packs (a first-time format for Rhinegeist).

In addition to the eponymous brew, starting in March, “Beer for Humans” will replace “Charitable Suds” as an umbrella term for Rhinegeist’s charitable community engagement and fundraising efforts. Community work has been one of Rhinegeist’s core brand values for ten years, with efforts ranging from cause-based beers, charitable Pint Nights, in-kind donations, volunteer hours, emergency relief, DEI initiatives, and event partnerships to local membership engagement across Rhinegeist’s distribution footprint. Integrating this value with a widely-distributed packaged beer will allow Rhinegeist to expand the impact of great humans doing great work in their communities by featuring and telling their stories.

“Beer for Humans is the next step in our ladder of community support,” explains Beth Boswell, Community Engagement Manager at Rhinegeist. “We’re doing what we do best (brewing beer) to spotlight the incredible work happening in the communities that we serve. In February of 2023 Beer for Humans will be the new face of our charitable giving program. This Easy Hop Ale provides a platform for some great humans, and allows us to best use our resources to give back and continue to create partnerships with purpose.”

Rhinegeist fans will be able to try Beer for Humans and learn more about the program behind the beer at the Taproom launch event taking place on February 26 from 12-6 p.m. Representatives from local BFH nonprofit partners will be on site to provide background on the partnerships. Food will be provided by neighborhood partner Findlay Kitchen, Local Cantina (who just became a permanent fixture in the Taproom), and more. The launch event will feature a pop-up roller rink, so guests can mingle and skate when they aren’t busy chatting with local BFH partners or trying a pint of the fantastic new Easy Hop Ale!

Beer for Humans will hit shelves in Ohio, Kentucky, Indiana, Illinois, Massachusetts, Michigan, Pennsylvania, Tennessee, West Virginia, Wisconsin and Houston, Texas starting February 27. To learn more about Beer for Humans, including community efforts, Pint Nights, featured partners, and more, visit https://rhinegeist.com/beerforhumans/.

Be the first to comment

Leave a Reply

Your email address will not be published.