Outlaw Light Beer, the #1 fastest-growing light domestic beer in the U.S. is increasing its reach across the Pacific Northwest as it expands partnerships throughout Washington, Oregon and Idaho. The brand is entering the new year, expanding into new markets across the region and teaming up with leading distribution partners to bring Outlaw’s crisp light lager to more consumers than ever.
Outlaw Light is now available via Odom Corporation in Washington and Idaho, and Point Blank Distributing across Central and Northern Oregon — strengthening Outlaw’s long-term presence in the PNW area and extending access for retailers, bars and drinkers.
Brewed in the heart of Colorado by Tivoli Brewing Co., Outlaw Light Beer reflects the independent spirit, outdoor culture and community values that define the Pacific Northwest. With just 105 calories per serving and a smooth 4.2% ABV, Outlaw offers a refreshing, easy-drinking profile crafted with quality and affordability in mind, a perfect companion for everything from days on the river to nights around the firepit.
“Building Outlaw Light across the Pacific Northwest has been a key part of our growth strategy,” said Ari Opsahl, CEO of Tivoli Brewing Co. “This expansion marks another meaningful step forward for the brand. Through our partners at Odom and Point Blank Distributing, more consumers can enjoy a light beer that fits seamlessly into the way people here live, gather and spend quality time with one another.”
Distributors across the region expressed excitement about Outlaw’s continued momentum and its fit within the beer landscape.
“Outlaw brings new life to the light beer segment in the PNW,” said Gwen Dieker, director of supplier management at Odom Corporation for Washington and Idaho. “It’s where quality meets affordability. This brand fills a gap for consumers seeking a dependable, easy-drinking option that aligns with their everyday lifestyle. We see strong potential for Outlaw as more shoppers discover the brand and taste it for themselves.”
Beer lovers can find Outlaw Light at major retailers, and local bars and restaurants throughout Washington, Oregon and Idaho. Consumers can also keep an eye out for Outlaw Light events, sampling opportunities and expanded placements tied to ongoing partnerships with chart-topping country artists Koe Wetzel and HARDY — both of whom are invested in the brand.
“Outlaw Light brings solid branding, lineage and accessibility to Point Blank’s catalog,” said Keegan Dellabough-Miranda, director of brand management at Point Blank Distributing. “It’s a beer that resonates with today’s drinker — straightforward, well-crafted and positioned for real growth.”
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