In a world where holiday gift exchanges bring out the competitive spirit in otherwise mild-mannered adults, Fulton Brewing and Duke Cannon™ have joined forces to create the only collaboration worthy of testing the limits of Minnesota Nice. Consider it a hometown alliance: two Minneapolis companies teaming up to raise the stakes on holiday gifting.
Introducing Fulton’s Wit Elephant Champion, a Belgian White IPA served proudly in a “big ass can of beer,” paired with Duke Cannon’s White Elephant Champion Big Ass Brick of Soap® with a scent so good it’s guaranteed to incite betrayal among friends and family alike.
This limited-edition holiday mashup launches at a release party on Wednesday, Nov. 26, from 3-7 p.m., at Fulton’s taproom in Minneapolis. Supplies are limited because anything worth fighting over usually is.
The buy-some, get-some bundle includes:
- One pint of Fulton’s Wit Elephant Champion (to enjoy on the spot, like a civilized adult)
- One crowler to take home (technically giftable, more realistically drinkable)
- One complimentary White Elephant Champion Big Ass Brick of Soap housed in a commemorative Duke Cannon tin
Dignity during white elephant season sold separately.
Duke Cannon will also host a pop-up retail shop at the taproom featuring their best-selling and limited-edition holiday scents – perfect for stuffing stockings, derailing Secret Santas, and ensuring your shower smells like a champion.
“We wanted to create a pairing worthy of the holidays, because this collaboration speaks for itself,” said Holly Manthei, Fulton’s vice president of marketing. “A big ass beer. A big ass soap. A big reason to show up early and leave smelling better than when you arrived.”
Holiday glory favors the punctual.
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