Just in time for the start of the fall college sports season, award-winning craft brewer New Realm Brewing Company has been named the Official Craft Beer partner of Kennesaw State University (KSU), which includes the full portfolio of the craft brewer’s products.
Both the brewer and university are based in Georgia. KSU features campuses in Kennesaw and Marietta, and New Realm welcomes guests to its flagship founding craft brewery, distillery and locally sourced scratch restaurant in Atlanta. The first collaboration as part of the local partnership is the release of OWL IN American Lager, an homage to the Kennesaw State Owls, with packaging highlighting the university’s signature black and gold color palette and the signature Owls emblem front and center.
“Crafted for refreshment, OWL IN is made with a smooth hop bill featuring Magnum, Hersbrucker and Lemondrop hops. The result is a 4% ABV Lager with a straw-gold color, 115 calories and 9 carbs. Available in select markets year-round, the beer will be available in 12-ounce 6-packs, 16-ounce singles and draft packages,” explained Mitch Steele, NRBC Brewmaster. A product locator can be found here.
“We’re proud of our new partnership as the Official Craft Beer of KSU,” said Jeff Chassner, Chief Sales Officer at New Realm Brewing Company. “I’m excited about every product in our portfolio, but as an alumnus of KSU, launching OWL IN has been a passion project for me. We’re thrilled to introduce this new beer during such a fun time of year for college sports fans.”
Kennesaw State University officially became a member of Conference USA in June. The evolution of the university’s sports competition at the Division I level mirrors its growth as the third-largest university in Georgia.
“Our goal has always been to create moments of happiness for our patrons and support the communities in which we live, brew, and play. We are excited to welcome the KSU community into the New Realm family,” stated Carey Falcone, CEO of New Realm Brewing Company.
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