Holidaily Brewing Company, the nation’s leading dedicated gluten-free brewery, has introduced a new logo featuring a prominent sun element inspired by the brand’s iconic yellow and mission to make life’s special moments a little brighter. It also represents an exciting growth trajectory as the company enters its second decade of business.
The new logo comes at a time of record-setting success for the brewery. In May 2026, Holidaily achieved the strongest month in company history across both its Taproom and distribution businesses, marking a significant milestone in the brand’s continued growth. In 2025, the company grew its distribution business 22%, and Q1 2026 also increased its distribution by 20% over the previous year.
“As we celebrate 10 years of Holidaily, it felt like the perfect time for a logo glow up,” said Karen Hertz, Founder and Chief Brewista at Holidaily Brewing. “This new logo honors where we’ve been while reflecting the incredible future we see for Holidaily, our employees, and the gluten-free community. We’re proud of what we’ve built over the last decade and even more excited about what’s next.”
Holidaily will begin rolling out the new logo this summer across its website, social media, merchandise, marketing materials, and point-of-sale assets, with packaging updates to follow.


