Great Lakes Brewing Teams with Harpoon To Get Three Can Releases Rolling

Just in time for summer, Great Lakes Brewing Company (GLBC) beer is prepped to go where it’s never gone before — into cans.

Beginning in May, year-round Turntable Pils and seasonal Lightkeeper Blonde Ale will be available in 12 oz. can 12-Packs. Former pub exclusive Rally Drum Red Ale will be available in 16 oz. can 12-Packs. Turntable Pils 16 oz. can 12-Packs will follow in Aug. 2017.

In order to craft high quality and consistent canned beer while considering longer-term expansion opportunities, GLBC established an interim partnership with Harpoon Brewery. Great Lakes and Harpoon will be working closely together to produce and package three canned brands at Harpoon’s facility in Boston.

“Getting Great Lakes’ beer into cans so it can be enjoyed in places and situations where bottles are not viable has been our intention for some time,” said brewery CEO Bill Boor. “We have great respect for the Harpoon organization and feel our values, culture, and commitment to great beer fit very well together. So the opportunity to work in partnership with them is the right initial step in our can strategy. We’re very excited about what this means for our products and customers and we’re excited to be working with Harpoon to make this happen.”

For 28 years the independent family-owned Great Lakes Brewing Company has offered a diverse portfolio of award-winning year-round and seasonal brews in bottle and draft. GLBC is excited to introduce a new package their customers and partners have asked for, featuring three brands and styles that perfectly fit can-friendly venues and activities.

“What’s most important to me is making sure the quality and taste of any beer we put our name on is what our customers expect,” said Brewmaster Mark Hunger. “We are very confident in Harpoon’s process and quality standards and I’m looking forward to working closely with them, especially with these three excellent beers.”

Each package features artwork by award-winning illustrator Darren Booth and represents celebrated stories and figures from the Great Lakes region. GLBC’s canned brews will be available everywhere GLBC beer is sold beginning in May 2017.

GLBCCans 640x400Send new beer release or brewery news to Jon@TheBrewerMagazine.com.

Leave a Reply

Your email address will not be published. Required fields are marked *