Available now, Dust Bowl Brewing Co. releases Star Dust Ale in 16oz cans and draft. The latest package release fits in the company’s seasonal portfolio, which caters to both off-premise accounts and curious craft beer drinkers who are always looking for something new.
Consumers are in for an easy-drinking, flavorful delight according to Don Oliver, Brewmaster, who shares, “The peach flavor and aroma really play well with the light sweetness from the crystal malts and the lower ABV keeps it in the session range.”
Light amber in color, Star Dust Ale comes in at an approachable 4.5% ABV and very low bitterness at 10 IBUs. The Star Dust Ale label harkens back to the Las Vegas vintage neon signs that were iconic in the 1950s.
“While our primary focus is always on producing the best quality beer, we work hard on the marketing side to present the beer in a way that captures the consumer’s attention and draws them to purchase Dust Bowl products,” comments Michelle Peterson, Director of Marketing & Communications. “We want the packaging to be as memorable as the beer itself.”
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