Dust Bowl Brewing Co. kicks off the new year with the release of The Gold 1 Blonde Ale in six pack / 12oz. cans. The packaged offering comes on the heals of the draft introduction in the fall of 2022.
At 4.5% ABV, the year-round, core beer adds another easy-drinking option to Dust Bowl’s extensive portfolio. Brewmaster, Don Oliver, shares, “This is a crisp beer for everyday drinking. It’s very approachable and great for social settings. The Gold 1 provides a great option for those that seek a lighter style craft beer.”
The Blonde Ale recipe, in fact, won a gold medal at last year’s California State Fair Commercial Craft Beer Competition, which helped set the stage for an extensive marketing campaign to roll out The Gold 1. Retailers will be supported with a range of merchandising items, including farming and outdoor lifestyle imagery, display materials, coasters, glassware and more. The packaging features a bold, simple approach to catch consumers’ attention. The beer name and colors embark on a California vibe in poppy gold and blue.
“We’re excited to launch The Gold 1,” comments Marc Jalbert, Director of Marketing & Sales. “We believe the beer has a lot of potential for our wholesalers. The Blonde Ale category is a popular one among craft beer drinkers, and we’re confident The Gold 1 will resonate with these discerning consumers. Our packaging and marketing support are designed to grab their attention in a straightforward way. We know once they taste the award-winning liquid, they’ll be back for more.”
The Gold 1 joins a robust portfolio of beers and seltzers, including 14 year-rounds and a steady stream of packaged specialty releases. Dust Bowl products are distributed throughout California, its home state, as well as Nevada, Oklahoma, Texas, Pennsylvania, Vermont and Arizona. The brewery also operates three taprooms in California, including its flagship taproom adjacent to the brewery in Turlock, the Tap Depot in the popular destination of Monterey and its latest location, the Old Town Tap House in Elk Grove, just south of Sacramento. A fourth taproom is slated to open in the San Francisco East Bay city of Livermore later this year.
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