Destihl, Knievel Family Announce Beer Partnership

DESTIHL® Brewery and K and K Promotions Inc (The Evel Knievel Family) are leaping to new heights together with a spectacular beer project. True Evel American Blonde Ale and Evel Knievel Imperial IPA will be making the jump to store beer shelves across the USA in the coming weeks.

On several occasions this past year, DESTIHL’s Founder & CEO Matt Potts, along with the DESTIHL Brewery team, worked with Evel Knievel’s son, Kelly Knievel, and the conversation naturally geared up toward working together on a project to honor the legacy of the great Daredevil through these officially licensed, amazing beer tributes.

True Evel American Blonde Ale is inspired by Evel Knievel’s famous stunts and his roots in Big Sky Country. This beer ramps up from a crisp, malty base contributed by both Briess & Montana Craft Malts, jumps forward from there with a cream ale-style yeast blend of both lager & ale strains, and then lands with low hop notes and a hint of sweetness, delivering a Blue-Ribbon flavor profile reminiscent of Knievel’s audacious feats.

Evel Knievel Imperial IPA is a daring West Coast-style brew that is ramped up with a thrilling burst of hoppiness, fruity aromas and perfectly balanced bitterness. Citra, Mosaic & Chinook hops from the American Northwest take centerstage, soaring through the flavor profile, while a vintage malt backdrop adds a touch of nostalgia.

Both beers will be available in 4-packs of 16oz cans in most of DESTIHL’s markets.

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