Creature Comforts Brewing Company, an award-winning, purpose-driven craft brewery, announced today the introduction of Classic City Light – the brand’s first foray into the light beer category. As the “Official Craft Beer,” “Official Taproom” and “Official Craft Seltzer” of the Georgia Bulldogs, Classic City Light is available now on retailer shelves in time for the football season.
In-game alcohol sales are entering their second season at Sanford Stadium this Fall, and fans can enjoy Creature Comforts’ gold-medal-winning Classic City Lager, its flagship brand Tropicalia IPA, and its craft malt seltzer Sip Em Seltzer, along with the addition of Classic City Light, while cheering on the Dawgs.
“Creature is excited for the 2025-2026 school year partnership with UGA Athletics,” said Adam Beauchamp, co-Founder and CEO of Creature Comforts. “It’s a point of pride for Creature and our fans to have our brands available on Saturdays in Sanford Stadium. For those who don’t have tickets or are seeking a home for away games, we invite them to enjoy the amazing atmosphere and activities at Creature’s downtown taproom, on its outdoor patio, or in Cura, our newly opened cocktail bar. Creature is passionate about delivering the best-tasting and highest-quality products, and we’re confident fans will enjoy them responsibly to amplify memorable moments throughout the season.”
Other activations for the 2025 Georgia Bulldogs’ partnership include (check social media for schedule):
- “The Best Watch Party in Athens” at the official taproom for both home and away games
- Hairy Dawg meet and greets at the taproom on select Friday nights
- The Players’ Lounge with Keith Marshall and Aaron Murray hosting live events at the taproom
- Punt & Pass Podcast with Drew Butler and Jake Fromm hosting live events at the taproom
- WANF-TV hosting pre- and post-game live broadcasts
- Former UGA player appearances and autograph signings throughout the season
- Glassware giveaways on select days throughout the season
- Commemorative t-shirt for the Texas game with Arena Graffiti Apparel
- UGA Alumni Red Coat Band to perform at the taproom on Friday, September 26
- Numerous promotions for consumers statewide that include opportunities to win game tickets, autographed memorabilia, apparel and more
- UGA-branded “Dawg Pack” variety packs available throughout the state, featuring Classic City Lager, Tropicália, Automatic & Bibo
Creature Comforts recently expanded into spirits-based beverages, part of a years-long strategic decision by the company to broaden its mission and portfolio of beverage offerings with the addition of Sun Glow, a ready-to-drink vodka seltzer.
Creature Comforts has experienced incredible growth since its inception, becoming the 31st largest craft brewery in America. Known for its wide range of highly rated and award-winning beers, the Creature Comforts line-up includes year-round and seasonal offerings such as Tropicália (American IPA), Classic City Lager (Lager), Flash Cat (Hazy Imperial IPA), among others. Classic City Lager has won two Gold Medals at the Great American Beer Festival in 2022 and 2024. In 2023, Creature was named the Official Taproom and Craft Beer of UGA Athletics.
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