CBMAs Open with New Categories, Sponsors, and Trophy Design

The Craft Beer Marketing Awards (CBMAS) has announced that its 2023 Awards Competition is now open and accepting beer-related marketing and design entries from around the globe (including hard seltzer, cider, mead, and RTD cocktails). Breweries, their agencies, artists, and marketing partners are all invited to enter their best work.

There are some exciting additions this year, including new categories, new sponsors, a redesigned Crushie award trophy, and plans for a LIVE, in-person awards ceremony during the week of the 2023 Craft Brewers Conference in Nashville, TN.

The deadline for discounted “Early Bird” entries is October 28, 2022. Regular entries are being accepted through January 27, 2023.

“The CBMAS has grown significantly as a unique global platform celebrating the beer industry’s incredible marketing and design that wasn’t being recognized until now,” said Jim McCune, co-founder of the CBMAS. “We’ll continue to award Crushies to the very best work in our industry, and showcase that winning work, and the creative humans behind it.”

Founded in 2019, the CBMAs is the first worldwide awards program of its kind that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, designers, and agencies that play an increasingly critical role in differentiating craft beer brands in the retail marketplace.

The CBMAS has quickly become a popular industry expert voice that honors the individuals and teams who are involved in building these amazing beverage brands. The CBMAS presented a marketing trends seminar at the 2022 Craft Brewers Conference, and also hosts a successful podcast (now in its third year)—Marketing on Tap—sponsored by EGC Group, which is available on Spotify, Pandora, Apple Podcasts, and iHeartRadio.

In the 2022 CBMAS award season, 250 Crushie trophies were presented to winning brewers, designers, and marketing agencies throughout the world. The tally included 89 Platinum Crushie winners, 135 Gold Crushie winners, and 26 Global Crushie winners. Click here to see the full list of the 2022 CBMAS Winner’s Gallery.

New for the 2023 Award Season:

Crushie Award Redesign

The Crushie trophy has been reinvented and can now be removed from the base to be used as a fully functional tap handle. This innovation was designed and produced all within the industry, and made in the USA by Steel City Taps.

“We’re so excited to be working with Steel City Taps on the creation of these new Crushie trophies that become tap handles,” said Jackie DiBella-Curry, co-founder of the CBMAS. “It was really important for us to figure out how to keep the trophy production within the industry—and to make the Crushies even cooler, and more functional for winners to display.”

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