CBMAs’ 2024 ‘Crushie’ Winners Announced

The 2024 Craft Beer Marketing Awards (CBMAs) “Crushie” winners were announced recently in an online ceremony on Facebook. The winning entries can be viewed on the 2024 Winners Gallery.

“We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries this year in every category,” said CBMAS Co-Founder Jim McCune, “More than 600 industry professional judges from around the world had their work cut out for them!”

This year, multiple craft beverage types were invited to enter across the 20+ categories: seltzer, ready-to-drink cocktails, non-alcoholic, cider, mead, and of course, beer. A total of 227 award wins were presented to brewers, designers, and marketing agencies from around the world. This year there are 90 Platinum Crushie wins, 96 Gold Crushie wins and 41 Global Crushie wins.

The US states with the most wins this season was Pennsylvania with 23 winners, followed by California with 18, Florida with 16, Texas with 13, and Washington with 12. In addition, there are significant wins in the United Kingdom, Canada, Australia, Brazil, Guatemala, Ecuador, Scotland, and the Ukraine.

One notable win this year is for Celebrity Chef Guy Fieri and Two Roads Brewing Company in Stratford, CT who launched Flavortown Spiked Fruit Punch in 2023. They won 3 Crushies; Platinum in Best RTD Can Label Design, Gold in Best RTD Can Label Design use of Illustration, and a Global Crushie for Best RTD Logo Design/Use of Icon or Mascot.

Also, a special shout out to Dnipro, Ukraine based brewery MOVA Brewing Co. which won a Platinum Crushie in the Best Marketing Collateral/original video content category. 

The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, drink makers, designers, and agencies that continue to play an increasingly critical role in differentiating brands in a heavily-saturated beverage retail marketplace.

“After five years of fine tuning the CBMAS into a highly successful world-class awards program, we’re excited to further commit to our inclusion of multiple craft beverage types by announcing a slight, but important, change in our name,” said CBMAs Co-Founder, Jackie DiBella-Curry. “For our 2025 season, we’ll officially be known as the Craft Beverage Marketing Awards, hoping to attract even more amazing work across the craft industry.”

DHL’s BevPros returned as the returning sponsor again this year. Additional sponsors include Isuzu Commercial Truck of America, Steel City Taps, and EGC Group.

“DHL is proud to sponsor CBMAS for the fifth consecutive year and recognize individuals and companies that bring great brands and marketing to life in the beverage industry,” said Prabh Hans, DHL BevPros, Head of Kegs & Domestic Services.

Early-Bird entries for the 2025 CBMAS awards season and judge recruitment will start being accepted in October. For additional information, visit craftbeveragemarketingawards.com

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