Tröegs Independent Brewing announces the launch of “PALs with your Pal,” a partnership with the Pennsylvania SPCA (PSPCA) established to help raise awareness for pet adoption.
Each week throughout the months of September and October, the independent, family-owned brewery will feature an adoptable pet in need of rescue. To attract potential pet owners, Tröegs will cover the up-front costs associated with the adoption of each featured pet.
“Our family has been a big supporter of dog rescues for many years,” says Tröegs brewmaster and co-founding brother John Trogner. “The goal is to help the PSPCA find homes for some of its sweetest dogs who just need a second chance.”
The program takes its name from the Hershey, PA-based brewery’s latest year-round offering, Pennsylvania Lager aka PA Lager.
Inspired by the universal appeal of easy-drinking lagers brewed during the pre-Prohibition era, Pennsylvania Lager is a crisp, thirst-quenching beer that promises to deliver a smile with every sip. Since its release last year, the 5% ABV lager has grown to become the brewery’s second best-selling beer behind Perpetual IPA.
“It’s the ideal beer to enjoy while sitting on the porch and spending some quality time with your pal,” adds Trogner.
Pennsylvania Lager is available on draft and in 16-oz. cans and 12-oz. bottles across Tröegs’ entire distribution footprint. Beer drinkers can locate it near them using the Tröegs Brew Finder.
“Animals come into our shelter every day looking for a fresh start,” says Gillian Kocher, PSPCA’s Director of Public Relations. “Since Pennsylvania has one of the largest adoption rates in the country, we’re grateful for Tröegs’ support in helping some of our loveable pets find their forever homes.”
Follow Tröegs on Instagram and Facebook or visit the PSPCA website for weekly profiles of each adoptable pet.
