Revision Brewing Company is pleased to announce that it has signed a new distribution partnership with Morris Distributing, based in Petaluma, California, for Electric Eye Beer Company across key Northern California counties.
Under the agreement, Morris Distributing will distribute Electric Eye Beer Company in Lake, Marin, Mendocino, Napa, San Francisco, and Sonoma Counties. In addition, Morris Distributing will now represent Revision Brewing Company in San Francisco County, an important market expansion that is expected to have a significant positive impact on future production volume and sales growth.
“This partnership is an important step forward for both Electric Eye Beer Company and Revision Brewing Company,” said Jeremy Warren, Chief Executive Officer of Revision Brewing Company. “Morris Distributing has strong market knowledge, established retail relationships, and the ability to help us grow in counties that are strategically important to our future.”
The addition of San Francisco County for Revision Brewing Company represents a meaningful commercial opportunity. San Francisco is one of Northern California’s most influential craft beer markets, with strong on premise and off premise potential, dense retail coverage, and significant brand visibility. Revision Brewing Company expects this expansion to support increased production needs, broader account penetration, and stronger sales performance as the company continues to grow its distribution footprint.
The new partnership also comes as Revision Brewing Company advances its ESOP transaction. For the company’s banking and brokerage partners, the Morris Distributing agreement demonstrates continued operating momentum, expanded market access, and the company’s commitment to building long term value for employees, shareholders, and commercial partners.
“This is the kind of strategic growth we want our bankers, brokers, and transaction partners to see as we move through the ESOP process,” Warren added. “We are continuing to expand distribution, increase market presence, and position the company for stronger production and sales performance in the years ahead.”
Electric Eye Beer Company will benefit from Morris Distributing’s presence across Lake, Marin, Mendocino, Napa, San Francisco, and Sonoma Counties. Revision Brewing Company’s added San Francisco coverage further strengthens the company’s Northern California platform and creates new opportunities for brand growth in one of the region’s most important beer markets.
