Outlaw Light Beer, the #1 fastest-growing light domestic beer in the U.S., continues its exponential growth, announcing a new distribution partnership covering Memphis. Outlaw Light is expanding its footprint and is now available via Athens Distributing Company, spanning throughout the Home of the Blues. Memphians across the city — from Downtown to the Riverfront — can now enjoy this smooth, easy-drinking light beer.
Brewed in the heart of Colorado by Tivoli Brewing Co., Outlaw Light Beer captures the soulful spirit, resilient grit and community pride that define Memphis. With its crisp, refreshing taste, just 105 calories per serving and a smooth 4.2% ABV — this light beer is crafted to deliver exceptional flavor with unbeatable quality and affordability. A can of Outlaw is the perfect companion for those who live life their own authentic way — whether that’s catching live music on Beale Street, grilling on the riverfront, tailgating at a Tigers game or cruising through Overton Park on a sunny afternoon.
“From the start, we set out to grow fast, and Memphis has always been a perfect fit for Outlaw Light,” said Ari Opsahl, CEO of Tivoli Brewing Co. “This launch is a big milestone for us — the city’s spirit of freedom, adventure and good times aligns with exactly what our brand stands for. Thanks to our partnership with Athens Distributing Company, more Memphians can enjoy the fresh, satisfying taste of Outlaw. But this is more than just a beer — it’s a tribute to tradition, resilience and the values that define Memphis.”
That spirit is echoed by some of country music’s biggest names. Chart-topping artists Koe Wetzel and HARDY aren’t just fans of Outlaw Light; they’re investors, bringing their passion and influence to help fuel the brand’s momentum.
“We’re proud to introduce Outlaw Light to the Athens Memphis portfolio — a crisp, clean-finishing beer that brings both quality and character to the table,” said David Lipson of Athens Distributing Company. “With its easy-drinking profile and approachable branding, Outlaw Light fills a distinct niche in our lineup, offering a lighter, session-able option that complements our craft and premium selections. This partnership reflects our ongoing commitment to delivering fresh, diverse beverage choices to the West TN market. Outlaw’s fun-loving spirit and standout value make it a compelling addition for retailers and consumers alike.”
Beer lovers can stock up on Outlaw Light at their favorite retailers, bars and restaurants across Tennessee. Stay tuned for more updates and keep an eye out for special Outlaw Light events, activations and exclusive collaborations tied to Koe Wetzel and HARDY.
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