Upslope Brewing Company is proud to debut the latest innovation in its beer lineup: Hop-Boosted IPA, a bold new release and the first-ever way to experience BevBoost™ technology—a patented in-can widget that infuses pure hop extracts the moment you pop the top, instantly boosting aroma and flavor for the freshest hop experience ever in a can.
The technology behind Hop-Boosted IPA was born from familiar roots. BevBoost was co-developed by Upslope founder Matt Cutter, who helped pioneer the dual-chamber design to solve a long-standing challenge in craft beer: how to preserve and amplify hop character at the moment of consumption. With Cutter leading innovation at both companies, Upslope became the natural choice to introduce this breakthrough to drinkers.
Crafted with a blend of Citra, Galaxy, and Strata hop extracts, Hop-Boosted IPA delivers bold notes of mango, citrus zest, tropical fruit, and pine resin. The BevBoost widget activates at the crack of the can, releasing a dose of concentrated hop extracts that delivers the kind of vivid hop aroma and flavor that traditional packaging just can’t hold onto.
We’ve spent years thinking about how to make hop-forward beers even better in a can,” said Cutter. “BevBoost delivers on that vision in a way that’s never been possible, bringing next-level hop character to life right when you crack it. This isn’t just a new IPA, it’s a new kind of drinking experience, and we’re proud to be the first to offer it.”
Hop-Boosted IPA will make its debut at a launch party on Wednesday, June 4, from 5–7 p.m. at Upslope’s Flatiron Park Tap Room in Boulder. The event will feature first tastes, giveaways, and special promo pricing. Six-packs will also be available for purchase, with limited distribution to select Colorado retailers rolling out later that week.
Upslope Hop-Boosted IPA
- ABV: 6.6%
- IBU: 64
- Color: Deep Gold
- Aroma: Tropical Fruit, Dank, Citrus Zest
- Body: Medium
- Availability: Year-Round
- Food Pairings: Birria Tacos, Buffalo Chicken Dip, Poutine
- Package: 12-ounce six-packs
- Distribution: Colorado
The BevBoost insert is shelf-stable, recyclable, and integrates seamlessly with standard canning systems. It requires no shaking, refrigeration tricks, or added prep. Designed as a plug-and-play innovation, BevBoost offers beverage producers a new way to elevate flavor and aroma without compromising freshness or shelf life.
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