Surly Brewing Co. has announced its partnership with the National Basketball Association’s Minnesota Timberwolves and Women’s National Basketball Association’s Minnesota Lynx, launching this December just in time for the holidays.
In a serendipitous twist, Surly’s already-in-development Nice Beer — a balanced and approachable brew slated for 2025 — found its perfect moment when the Timberwolves unveiled their Bring the Nice campaign. The result? A collaboration that elevates fan experiences and celebrates Minnesota’s spirit like never before.
Starting this season, Target Center guests can enjoy Surly favorites, including Furious and Mosh Pit Hazy IPA. But the true highlight is an exclusive Nice Beer stadium tallboy, sporting Timberwolves team colors and the Bring the Nice slogan.
“Call it a ‘beer-flavored beer’ if you’d like,” the brewery said in a release. “To us, it tastes like victory.”
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