Saugatuck Teams with Michigan DNR for Habitat Restoration Commitment

Saugatuck Brewing Company (SBC) and the Michigan Department of Natural Resources (DNR) are joining forces during trout season to raise awareness and vital funds for habitat restoration initiatives across Michigan.

During Michigan’s trout fishing season from May to October, SBC will donate for every case sold of their popular Rainbow Rodeo IPA to support the DNR’s ongoing efforts to protect and restore habitats that fish and wildlife rely on.

“I firmly believe that by working together, we can preserve and protect Michigan’s natural treasures for generations to come,” said Scott Bowen, Director of the Michigan DNR. “This work isn’t just a job; it’s a responsibility we owe to our children and grandchildren. Every action we take today shapes the future of our environment, the outdoor-based recreation Michigan is known for, and the places we love.”

The Michigan DNR manages 4.6 million acres of state land, including forests, parks, wetlands, lakes, and rivers, making it the largest state-managed public land holding in the lower 48 states. The DNR’s efforts include habitat restoration at some of the state’s most popular fishing destinations. The money generated from this partnership will contribute to vital work that will benefit Michigan’s waters and Michigan’s anglers, focusing on battling invasive species, fostering the growth of fish populations, and ensuring sustainable fishing for future generations.

“We are beyond excited about joining the DNR in finding new ways to help solve old problems,” added Saugatuck Brewing Company CEO John Miller. “As a ‘lifestyle brand’ focusing attention and resources to help participate in projects like this is at the center of our values and a perfect fit for the brand Rainbow Rodeo to lead.”

SBC’s Rainbow Rodeo IPA shines light on Michigan’s reputation as a fly-fishing mecca, and celebrates its tens of thousands of cold, quality trout streams and hundreds of trout lakes. The Brewmaster’s focus for Rainbow Rodeo IPA was to create a classic, easy-drinking, American IPA at 7%.