
Rohrbach Brewing Company is bringing back its fan-favorite Village Lager, created in partnership with the sixth annual Roc Holiday Village, presented by Five Star Bank. This crisp, classic German lager, featuring a bready malt backbone and subtle hops, is getting a fresh new look and is being re-released after a highly successful debut in 2023. Last year, Village Lager sold out within its first two weeks.
For the first time, Village Lager will also be available for purchase in select retail outlets throughout the greater Rochester area, allowing fans to bring the magic of Roc Holiday Village home.
Village Lager can now be found at the following retail locations:
- Wegmans (Brockport, Calkins Rd, East Ave, Eastway, Holt Rd, Irondequoit, Latta Rd, Marketplace, Mt. Read, Penfield, Perinton, Pittsford, Ridge-Culver, Ridgemont)
- 7-Eleven (E. Main St, Monroe Ave)
- Aman’s Farm Market (2458 East Ridge Rd, Rochester)
- Beers of the World (2599 E Henrietta Rd, Rochester)
- Little Theatre (240 East Ave, Rochester)
- Steamer’s Basin Trading Co. (640 Pittsford Victor Rd, Pittsford)
- Unwine’d (260 E Broad St, Rochester)
“We’re excited to bring back Village Lager with a refreshed look and expanded availability,” said John Urlaub, owner, Rohrbach Brewing Company. “Its overwhelming success last year showed how much the community loved this special lager, and now even more people will have the chance to enjoy it—both at Roc Holiday Village and at home.”
“This holiday season, we’re proud to collaborate again with Rohrbach, a cherished Rochester institution, to bring a special beer to Roc Holiday Village. The Village Lager is the perfect addition to our offerings, creating a festive experience for craft beer lovers and anyone eager to try something unique. It’s sure to hit the spot and enhance the holiday spirit at our event,” said Jenna Knauf, co-owner of Roc Holiday Village.
The sixth annual City of Rochester Roc Holiday Village presented by Five Star Bank opens at 4 p.m. Friday, December 6 through December 29 for 17 days of free family-friendly fun at Dr. Martin Luther King, Jr. Memorial Park in downtown Rochester. For the first time since 2019, Roc Holiday Village will be open after the Christmas holiday.
For more information, visit rocholidayvillage.com.
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