Play Audio Agency, an innovative local leader in music production and sonic brand strategy, is proud to announce an exciting new collaboration with Rhinegeist, a beloved local brewery known for its high-quality craft beer. Together, they have embarked on a groundbreaking project to create an original song inspired by the unique sounds of the brewery.
The project marks the fourth episode of Play Audio Agency’s PLAY IT series, wherein Play audio engineers and composers travel to iconic landmarks or businesses, record sounds, and then transform those recordings into music. Previous PLAY IT episodes have featured the sounds of the Roebling Bridge, Corsi Tree Farm, and Doscher’s Candies.
Passionate about blending artistry with beloved local establishments, landmarks and brands, Play Audio Agency’s collaboration with Rhinegeist aims to capture the rhythm of everyday life within the brewery — from the clinking of bottles to the hum of brewing machinery, the bubbling of fermenters, and the tapping of kegs. These distinct sounds have been woven into a musical composition that blends experimental sounds with traditional melodies, showcasing the creative possibilities that emerge when different industries collide
“We believe in the power of music to tell stories,” said Dan Carruthers, CEO of Play Audio Agency. “When we visited Rhinegeist, we immediately recognized the potential in the unique sounds of the brewery. We wanted to create something truly original that celebrates the artistry of both brewing and music. The result is an immersive sound experience that is as much a celebration of the brewery’s craftsmanship, as it is the creative process. We also seized the opportunity to sample some delicious beer – an added bonus!”
The song, which will be officially released on Tuesday, February 25, will be available for streaming on YouTube, social media, and Vimeo.
“We are thrilled to collaborate with Play Audio Agency. We found their process fascinating and truly original,” said Mike Gertz, Creative Director of Rhinegeist. “We love the way they were able to capture the spirit of Rhinegeist, not just the daily ambient sounds we all hear, but the deeper hustle and love that goes into everything we do.”
The collaboration between PLAY and Rhinegeist marks a moment in which two seemingly disparate worlds — the world of music and the world of craft brewing — come together in an unexpectedly harmonious way. This project exemplifies how creativity can unite industries and inspire audiences to look at the world around them in a new light.
For more information on the project, including details on the upcoming event and music release, please visit playaudioagency.com.
Be the first to comment