Breweries looking to sharpen their digital marketing strategies won’t want to miss RadCraft’s upcoming #CraftSocialMedia workshops. These two virtual seminars, led by industry experts, will provide actionable insights for craft beverage professionals looking to boost brand awareness and sales in 2025.
“We select the topics for our #CraftSocialMedia workshops based on frequently asked questions and suggestions from our partners. This year, our highly specialized workshop themes are designed to share tools that are proven to help beverage companies focus on the bottom line, i.e. sell more beer and spirits,” said Emily Hutto, Founder of RadCraft. “I’d argue that now more than ever before craft marketers need to employ out-of-the-box tactics to differentiate themselves, which are exactly what we’re offering with deep dives on the Year In Review and the Pinterest platform.
“We hope y’all can join us!”
Mastering The Brewery Year In Review
Date: Noon MT, Friday, May 16
Recapping metrics from the prior year isn’t just a best practice for accountants—it’s a powerful tool for storytelling, marketing, and sales. This workshop, hosted by Hutto and renowned beverage journalist Kate Bernot, will guide breweries through constructing, analyzing, and publishing a brewery year-in-review to strengthen brand recognition and social currency. Attendees will learn how to leverage this content to engage influencers and increase customer loyalty.
How To Use Pinterest To Sell More Craft Beer & Spirits
Date: Noon MT, Friday, August 22
Think Pinterest isn’t for breweries? Think again. This workshop, led by Hutto, will explore how craft beverage brands can use Pinterest to drive ecommerce sales and enhance their digital presence. Attendees will gain insight into setting up and managing Pinterest accounts, targeting key audiences, and utilizing best practices for engagement and conversion. Participants will also receive a complementary Pinterest marketing guide as part of the workshop.
Workshop Details & Registration
- Cost: $25 per company (unlimited participants per company)
- Complimentary Access: Available for 2025 co-op members
- Format: Virtual, live discussions with expert-led insights
- Registration: Upon signing up, participants will receive a confirmation email, followed by the workshop link the week of the event.
RadCraft’s #CraftSocialMedia workshops are designed to address frequently asked marketing questions from professionals in the malting, brewing, and distilling industries. These discussions offer real-world strategies to help beverage brands maximize their reach and impact.
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