After a brief hiatus, Mother Earth Brew Co. is making its return to the Portland market later this month. The re-entry is a strategic trial run, with the brewery offering limited quarterly drops of fresh beer at select craft retailers throughout the metro area.
Mother Earth’s re-launch can be largely attributed the release of an upcoming collaboration IPA with Portland legacy brand, Breakside Brewery, opening the door to forge a new partnership with local distributorship, Maletis Beverage. Mother Earth’s catalogue won’t be limited to just specialty brews though, according to its Sales and Distribution Manager, Kylee Souders:
“We’re taking a thoughtful, strategic approach by timing our market re-entry around limited-time offerings paired with a few core brands, aiming to bring Portland fans a curated mix of our award-winning beers. We’re currently planning quarterly drops with the long-term goal of returning to full-time distribution. We couldn’t be more excited for what’s ahead, and for the chance to serve the Portland craft beer community again.”
The brewery views this new opportunity as a chance to reconnect with loyal customers that have been missing Mother Earth’s presence since its departure, while also introducing its beers to a new generation of craft drinkers in Oregon. Distribution of package and draft will be limited to key independent off-premise craft retailers and tap rooms while supplies last.
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