MadTree Branches Out, Launches Canned Cocktail Line — Sway

Sway by MadTree will be hitting store shelves beginning Monday, March 7th in two delicious flavor combinations; Strawberry + Guava and Grapefruit + Ginger. With a 4.5% ABV, 90 calories, one carb, zero sugar, and gluten-free, swaying the day away will be a breeze with these 4-packs of 12-ounce slim cans.

MadTree has a successful house-made cocktail program they implemented a few years ago in their Oakley taproom, and has an even larger cocktail program planned for their new Cincinnati OTR location opening on March 8 called Alcove. Sway by MadTree will be their first cocktail available in distribution and they see it as an opportunity to connect with consumers beyond beer.

“We’ve seen how the market has grown in the seltzer and canned cocktail categories over the past few years and it’s very appealing and exciting. But, we also wanted to make a product in our own MadTree style,” said Brady Duncan, Co-Owner. “This means doing our research, creating a quality product, listening to what consumers want, and building a phenomenal brand to tie it all together.”

Part of the research process led the way for Sway by MadTree to be crafted with local vodka from Northside Distilling.

“As we were testing different vodkas, Northside’s kept performing very well in blind tastings and melded really, really nicely with the flavors too,” said Head Brewer Ryan Blevins. “Once Northside confirmed their ability to produce the vodka in the quantities we needed, it was a no-brainer to partner with them.”

MadTree has always been about working with local businesses and giving back by donating 1% of all sales to non-profit organizations. Sway by MadTree is an exciting and tasty way to introduce more people to their brand which thrives on connecting people to each other.

Stagnaro Distributing and Bonbright Distributors, who both distribute MadTree’s beer, are also the distribution partners for MadTree’s cocktail line. Look for Sway by MadTree on store shelves beginning the week of March 7th throughout Cincinnati, Dayton, and Northern Kentucky.

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