La Familia Hard Cider Relaunches in Grocery Stores, Introduces Guayaba Guava in Cans

La Familia Hard Cider announced it has relaunched its brand this month, reviving its popular take on traditional Mexican aguas fresca with a hard cider twist following a year-long absence from the retailer market. La Familia Hard Cider is now available at Oregon and Southwest Washington grocery stores, as well as at the recently opened La Familia Taproom at 231 Court St. NE in Salem.

“La Familia is a locally-made cider inspired by traditional Mexican aguas fresca, with flavors that combine Oregon’s new craft cider movement with Mexico’s passion for fresh-fruit drinks,” said Shani Gonzalez, owner of La Familia. “We’ve received so much love and support from the local community, and we’re thrilled to get our product back into the hands of our customers while also reaching new audiences with our delicious tropical flavors.”
As part of the relaunch, La Familia is introducing Guayaba, a brand new semi-dry guava cider that’s refreshing and slightly sweet with a tart tropical citrus bite from fresh guava and Northwest-grown apples (5.2% ABV). Previously available in limited quantities in kegs, La Familia is proud to bring Guayaba to its core cider lineup.
La Familia is also refreshing its popular Jamaica Hard Cider, which features whole, dried hibiscus flowers for an authentic tartness that complements the sweetness of freshly pressed apples, resulting in a cider that’s floral, fruity and bright (5.6% ABV).
Both products will be available in new 19.2-ounce cans, with Guayaba also available in six-pack 12-ounce cans. In addition to new cans, artwork, and flavors, the relaunch includes a refreshed company logo and website.

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