Iron Hill Debuts New Free Tier of Digital Loyalty Program

Iron Hill Brewery & Restaurant introduces Iron Circle, a brand-new app-based loyalty program, on June 4. Supplementing the brand’s existing successful program, King of the Hill, Iron Circle is geared towards those who enjoy perks with their purchasing power, whether they are new fans or already established ones. Unlike its established King of the Hill loyalty program, Iron Circle will operate on the Iron Hill app only and is free to join.

Both loyalty program tiers allow guests to earn points redeemable for delicious food, beverages, or merchandise. An invitation to the Iron Circle party is frictionless and extremely simple. Guests can sign up on the mobile app or with an Iron Hill server, after using the mobile app’s check-in feature with first purchase, an incentive arrives in the form of a 50-point thank you. At any point, the Iron Circle tier can easily be upgraded to the popular King of the Hill Tier for the $20 one-time membership fee. Details for both program tiers include:

Iron Circle (Free)

• 1 point for every $1 spent on food purchases
• $10 Reward for every 200 points earned
• 50 bonus points at first check-in on the mobile app
• Eligible for select promotions/offers
• Rewards expire after 6 months
• Birthday Reward

King of the Hill ($20 one-time fee)

• 1 point for every $1 spent on food purchases
• $20 rewards for every 200 points
• 150 free points after the first visit and 50 points for the first mobile app check-in
• Drink beer from 22 oz mugs for the price of a pint, any day
• Special events like Appreciation Nights & exclusive beer releases
• Rewards expire after 24 months
• Birthday Reward
• Membership Anniversary Reward

The membership rewards keep coming as the June 4^th app launch also happens to be a Wednesday. Membership in either loyalty program enables members with immediate access to its Midweek Munchies program, with all appetizer items in the shareables section of the menu half-price from 6 p.m. until close, with no limits. Members are also eligible for Sip & Savor Sundays, with 50% off every bottle of wine offerings every Sunday from 4-8 p.m.

“Iron Circle is our way of welcoming even more guests into the Iron Hill community by offering easy-to-earn rewards and perks without the commitment,” said Mark Kirke, CEO of Iron Hill Brewery & Restaurant. “Loyalty membership unlocks access to many promotions that provide additional value to our fans.”