Hangar 24’s Shared Spirit of Adventure Comes to Life in Major Brand Evolution

In the spirit of shared adventures and authenticity, and to celebrate the approaching 10th anniversary celebration, Hangar 24 Craft Brewing is announcing a brand evolution that has been a year in the making, with a new vibrant look across all its core brands, as well as the introduction of a new core beer.

Aventura Mexican Style Lager with a touch of sea salt from the Sea of Cortez, and fresh whole Southern California limes, will make its debut at the Redlands Taproom on Cinco de Mayo (May 5). It is scheduled to be available at craft beer retailers later in May.

Adventures are to be shared, and the stories of those experiences often live on through photographs. So new labels on bottles and cans of Hangar 24 beer will include both visual photographic imagery, as well as label story text. While Aventura is brand new, the flavors of classics like Orange Wheat and Betty IPA will remain the same. The new Orange Wheat label will feature a plane flying low over a local orange grove. Betty IPA’s label will include a photo of Betty herself. Our blonde ale will be getting new clothes and an updated recipe. The new Peak Blonde Ale will have a label that includes a helicopter flying over a snowy peak.

Hangar 24’s fresh new take on things is our way of representing our aviation, adventure and authenticity roots. We love sharing adventures with people. We love coming along on your adventures, and we love sharing our liquid adventures and epic stories of humanity. “Adventures We Share” is a promise and an invitation all at once. The stories of adventure are something to pass along. Let’s celebrate together and share it.

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