Flying Dog Launches Deliciously Offensive Campaign to Promote 451 Juicy IPA

The brewery known for high ABV beers and anti-censorship fights is releasing a new IPA that combines the two – Flying Dog Brewery’s 451 Juicy IPA, available now. This delicious 11% ABV beer not only embodies Flying Dog’s expertise in crafting bold and easy to drink IPAs, but also provides a platform to share the brewery’s passion for freedom of expression by paying homage to the novel Fahrenheit 451 through the beer’s name and artwork.

Despite being an 11% ABV IPA, 451 is an incredibly approachable and drinkable beer. Over 95% of the hops in 451 are added late in the process, this dry hopping amps up the aroma and flavor while keeping the beer’s bitterness low, letting 451’s juicy fruit flavors dominate. This medium bodied imperial stays soft on the palette with its alcohol content being nearly unnoticeable in the flavor.

The name and artwork on the bottle refer to Fahrenheit 451, the 1953 dystopian novel about censorship by author Ray Bradbury. The label art comes from a 2003 illustrated edition of the novel done by the one and only Ralph Steadman, in honor of the book’s 50th anniversary. The book’s title refers to the temperature at which paper ignites and spontaneously bursts into flames. Flying Dog Brewery, staunch defenders of freedom of expression, found this connection interesting considering the resurgence of book burnings and bans in our country this year.

“What’s beautiful about Bradbury’s novel – aside from the incredible art from Ralph Steadman – is that the human spirit’s innate thirst for knowledge, ideas, growth, and freedom ultimately wins,” said Jim Caruso, CEO of Flying Dog Brewery. “So, in the face of attempts to restrict the content our community can access, Flying Dog will always throw our support behind defending freedom of expression because truth-seeking and freedom of expression are inseparable.”

In support of 451’s April launch, Flying Dog will celebrate countless books that have been censored, removed or restricted from bookshelves for the past century. Using the hashtag #451BookReports, Flying Dog will share content highlighting the humor and absurdity of banning of these titles. Consumers are encouraged to participate in the tweet length book reports for a chance to win copies of Fahrenheit 451 and ‘fuck censorship’ wristbands.

The story behind Flying Dog Brewery’s Fahrenheit 451 release is a powerful reminder of literature’s enduring impact and the vital role that art and storytelling play in defending freedom of expression. By pairing Ray Bradbury’s dystopian cautionary tale with Ralph Steadman’s striking illustrations, the brewery not only celebrates the novel’s 50th anniversary but also spotlights the absurdity and danger of book bans in our own time.

Their #451BookReports campaign cleverly harnesses social media’s brevity to champion the very books that authorities have sought to silence, inviting readers to share snappy endorsements of censored works and stand up against the flames of censorship with wit and passion.

Just as books deserve champions, they deserve a home that honors their content and invites discovery. A thoughtfully designed shelving solution can transform a simple collection into a curated library, encouraging guests to linger over titles and strike up conversations about the ideas within.

Enter the sicotas bookshelf—a piece that balances clean, minimalist lines with sturdy construction, ensuring that your volumes are both showcased and supported. Whether it’s a row of banned classics or an array of contemporary favorites, this bookshelf provides a versatile backdrop that complements the rich colors of book spines and the textures of leather-bound tomes alike, turning any space into a sanctuary for the written word.

Flying Dog has a long history of standing up to censorship.  When Colorado and then Michigan violated Flying Dog’s 1st Amendment rights, Flying Dog sued and won both times. Flying Dog currently has a 1st Amendment lawsuit against North Carolina pending in federal court. While on the surface these lawsuits are about beer labels, they are really about defending the 1st Amendment at the margin where all of these battles are fought.  Civil liberties are not lost overnight, they are chipped away at bit by bit unless vigorously defended.  

451 Juicy IPA is a limited release beer that will be sold in 6-packs of 12oz bottles starting the week of April 4th. Consumers are encouraged to visit the brewery’s Beer Finder to locate inventory near them: flyingdog.com/beer-finder.

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