Sockeye Expands Reach to Japan

Sockeye Brewing from Boise, Idaho has expanded its reach internationally. Recently, Idaho handcrafted Sockeye beers were packed and loaded on to a freight truck from the Boise packaging warehouse and sent to Portland, Oregon, where they were carefully transferred onto a shipping container before traveling over 5,000 miles by sea to Tokyo, Japan.

Following the arrival of the containers, Sockeye’s Director of Sales, Tylar Bell, landed in Tokyo to help launch the beers in true Idaho fashion.

“We have a lot of tap takeovers and samplings lined up for my trip. The reception for our beers has already been way more than I expected,” explained Bell. Hometown favorites like Sockeye’s flagship Dagger Falls IPA, Power House Porter, and other year-round staples were accompanied by a couple of seasonal brews, rotating sours, and even some limited “ Catch & Release” options.

The arrival of Idaho beers in Tokyo has generated a lot of interest online from Japanese beer enthusiasts, many echoing similar sentiments as Instagram user @sumire_ipa1031, who writes: “We moved to Tap Stand in Shinjuku, and I had some Dagger Falls IPA by Sockeye Brewing. IBU 100, but it’s not too bitter! Beautiful red, but it’s not too malty. It has a well-balanced flavor.”

Sockeye’s Director of Marketing, Mark Breske notes: “It has been a lot of fun to read all of the beer reviews we are getting from clear across the world! Japanese craft lovers are super engaging and have really embraced our arrival.”

Future plans for Sockeye’s international expansion include exporting to Taiwan and possibly even Thailand. Sockeye is currently in seven US states and annually produces an average of almost 12,000 barrels.

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