3 Sheeps Brewing is going all-in on one of Wisconsin’s favorite sports: Football. As Wisconsin prepares to host its first-ever NFL Draft this Spring, 3 Sheeps is launching a series of football-themed promotions to celebrate the 2025 NFL Draft at Lambeau Field in Green Bay. At the heart of the festivities is a new partnership with Packers legend and Pro Football Hall of Famer LeRoy Butler, who is officially endorsing Wisconsinitis Cream Ale—a beer brewed for those who love everything about the Badger State.
To bring the excitement to fans, 3 Sheeps Brewing will host its first-ever official tailgate party on April 19 in the taproom parking lot, featuring a high-energy celebration with craft beer, football, and an appearance by Butler himself. Attendees can tailgate alongside the Packers icon, grab a Wisconsinitis, and get autographs and photos.
**NOTE: autographs are available ONLY on Wisconsinitis products and merchandise, one autograph per person.**
In Green Bay, 3 Sheeps is teaming up with Badger State Brewing of Green Bay for a special NFL Draft collaboration beer. The exclusive brew, fittingly named Mr. Irrelevant—a nod to the final pick of the NFL Draft—will be available exclusively at Badger State Brewing, located near Lambeau Field at 990 Tony Canadeo Run, Green Bay, as well as 3 Sheeps’ Sheboygan Taproom. Beer release date to be announced.
LeRoy Butler Joins Team Wisconsinitis
For the first time, 3 Sheeps Brewing has partnered with a Wisconsin sports icon to endorse Wisconsinitis Cream Ale. LeRoy Butler – Packers legend, Hall of Famer, and creator of the Lambeau Leap – is the first celebrity to join Team Wisconsinitis.
After being drafted by the Packers in 1990, Butler quickly fell in love with Wisconsin, spending 12 legendary seasons in Green Bay and continuing to call the state home even after retirement.
“We created Wisconsinitis because we love this state—its beauty, quirks, and everything that makes it special,” said Grant Pauly, founder and brewmaster of 3 Sheeps Brewing. “Honestly, Wisconsin just gets into your soul. People catch this Wisconsin-loving ‘disease’ that we jokingly call Wisconsinitis. That’s why we’re partnering with people who truly embody that spirit—Butler was at the top of our list!”
Since launching, Wisconsinitis has quickly become one of 3 Sheeps’ top-selling beers, second to the brewery’s Hazy IPA Chaos Pattern. The beer’s smooth, easy-drinking style has made Wisconsinitis a statewide favorite.
“LeRoy’s passion for Wisconsin is unmatched, making him a perfect ambassador. We couldn’t be more excited to have him as part of the Wisconsinitis story,” Pauly added. “And he’s (un)officially declared Wisconsinitis the official family-friendly beer of the NFL Draft. It’s what Wisconsin drinks!”
VIDEO:
LeRoy sits down with 3 Sheeps Grant Pauly talking about the Lambeau Leap and all things Wisconsinitis – Wisconsin’s family beer (watch until the end of the clip!):
3 Sheeps Brewing partnered with Mayfield Sports Marketing, a full-service boutique sports management agency based in Oconomowoc. Looking ahead, 3 Sheeps Brewing plans to highlight more Wisconsinitis ambassadors in future promotional campaigns, celebrating the people who make Wisconsin great.
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