10 Barrel Launches Revitalized Hopburst IPA Collection

10 Barrel Brewing Co (“10 Barrel”), a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), proudly unveils the reimagined HopBurst Family of IPAs. This launch heralds a new era for 10 Barrel, building on their success as the “Brewery of the Year” at the 2023 Oregon Beer Awards. The brewery has infused a renewed vibrancy into three of their flagship IPAs through an innovative hop-bursting technique, creating the HopBurst Family. This method involves the addition of amplified hops at a pivotal point in the brewing process, enhancing the flavor profile and aroma of these three classic brews including Apocalypse, All Ways Down, and Cloud Mentality.

Since its inception, 10 Barrel has continuously evolved, mirroring the dynamic spirit of Oregon’s craft beer scene. This evolution is epitomized in the HopBurst series, which offers a harmonious blend of tradition and innovation. Each IPA in this series reflects 10 Barrel’s journey from a local craft beer favorite to a trendsetter in the competitive Pacific Northwest beer market.

Combining artistic expression with brewing artistry, 10 Barrel has collaborated with artist Kyle Sauter, renowned for his work with other local industry giants. Sauter’s custom artwork for the new HopBurst series encapsulates the essence of each IPA, elevating the visual and sensory experience for craft beer enthusiasts.

Brian Hughes, Marketing Director at 10 Barrel, shares his excitement: “The HopBurst Family is not just about a new aesthetic; it’s a move to highlight the unique qualities of our original IPAs – Apocalypse, All Ways Down, and Cloud Mentality. Each of these beers has a distinct character. Through this initiative, we aim to capture the essence of their unique flavors, aligning them with the evolving tastes of our loyal customers.”

The Trio:

• Apocalypse: We took our West Coast IPA and loaded up the hops at the end of the brewing process for massive flavor and enhanced aromatics. This technique locks in notes of pine and citrus and leaves you with a bright golden appearance and medium body. It’s impossible to miss this recipe’s herbal, grapefruit, and stone fruit aromas. A flagship staple of the HopBurst lineup, this classic will keep you coming back for more. Hops: BRAVO • NORTHERN BREWER • CHINOOK • CASCADE • CENTENNIAL • AMARILLO
  
• All Ways Down: A Double IPA bursting with hops! This recipe began as a specialty brew with our friends at Rome Snowboards, inspired by the many Double IPAs found in their home state of Vermont. A fan-favorite from the start, this recipe brings citrus, cannabis and pine flavors with sweet aromas of pineapple and mango. Watch out for that higher ABV, this Double packs a punch! Hops: EL DORADO • BRAVO • SIMCOE • MOSAIC • AZACCA
  
• Cloud Mentality : We tossed a truckload of hops into our Hazy IPA at the end of its brewing process, causing an explosion of flavor and aromatics. This technique traps all the juicy, tropical notes while maintaining a balanced taste and keeping the bitterness in check. In the end, Cloud Mentality comes with a sweet stone fruit finish and aromas of citrus and tropical fruit. Hops: STRATA • EL DORADO • SIMCOE HOPS

The HopBurst IPA Trio is currently sold in Oregon, Washington, Idaho, and California at select retailers. With the acquisition by Tilray Brands, the brewery is poised to introduce its unique flavors to beer lovers across new states, broadening its horizons and inviting new audiences to experience the magic of Oregon’s craft beer. Learn more about the brand’s new brews at https://10barrel.com/beers.

Photo courtesy Tilray Brands, Inc.