All posts tagged "short’s brewing"
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Short’s Announces Q3 Releases
Summer is the best time in Northern Michigan—the weather is nice, the lakes are warming up, and Short’s releases their third quarter line up, chock...
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Short’s Aims to Keep the Great Lakes Great with FLOW
The message is simple: You drink, We Donate. Giving back has never been easier, or tastier. For the entire month of June head to your...
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Short’s Ready to Crush Thirst this Summer
Summer is right around the corner, and with that comes an insatiable thirst for ice cold beverages. Beverages designed to compliment your day—wherever it takes...
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Key Traits to Pinpoint in Hiring Social Media Manager
For a brewery to find its way through the noise of the social media world, a Social Media Manager has become a vital part of...
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Improve Your Sales Call: What Beer Buyers Don’t Want You to Do
Beer sales is an in-person business and Jeff Johnson feels nothing will ever replace face-to-face contact. “In-person is important to get a sense of...
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How These Breweries Mitigate Negative Comments on Social Media
Like it or not, online has become the lifeblood of communication between most consumers and breweries. Yes, you still get “over the bar top” chats...
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Short’s Anni Party Pack Pre-Order Launches
After Short’s Brewing decided to cancel its 2021 annual April Anniversary Party celebration, the Short’s team decided to do something extra special to celebrate with...
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What These Sales Reps Do to Keep Strong On-Premise Relationships
Nothing beats a person-to-person, toe-to-toe sales call,” said Bootstrap Brewing‘s Geoffrey Hess. “Customers are passionate about beer, requiring passion to sell it,” said the Sales...
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Short’s Brewing Co. Announces 2021 Q2 Specialty Releases
The beers keep coming from Northern Michigan’s own Short’s Brewing Company. Unmatched for their volume of product releases—Short’s puts out a new Specialty product every...
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Short’s Announces Double Soft Parade Release
What’s better than Short’s flagship fruit ale made with raspberries, blackberries, blueberries, and strawberries? The answer—Short’s flagship fruit ale with DOUBLE the raspberries, blackberries, blueberries,...
