In a perfect world, using sustainable packaging would reach a break-even point financially. Unfortunately, with the current market options, at least from what Sonder Brewing...
In planning for the Expert Outlook 2023 issue of Brewer Magazine, which is available now, we couldn’t fit all the insights in a timely matter....
For 18 years, Short’s Brewing has created an impressive list of over 900 unique products that run the gamut of style and ingredient combinations, with...
In our yearly Expert Outlook that runs in the final issue each year of Brewer, we share insights from brewery owners and decision-makers. When it...
Short’s Brewing is heading into the last quarter of the year with a stellar line up of new beers and old faves (and some killer...
Short’s Brewing is officially launching a non-alcoholic, sparkling hop water in collaboration with Grammy-Award winning musician, Billy Strings. The hopwater, Thirst Mutilator, clocks in at...
As Northern Michigan businesses gear up for the summer season and influx of tourism, they’re all faced with the same challenge: not enough workers to...
It was a good year. At least for Short’s Brewing Company. 2021 marked another year of growth for the brewery, after the pandemic pushed sales...
Although Short’s creates a lot of different products, CFO Rachel Brege said they work hard to reduce the number of inputs overall. “We did things...
Although shooting out of the gate and creating a ton of growth at the start or soon after opening your brewery sounds like a gangbuster...