All posts tagged "short’s brewing"
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Short’s Launches Hop Water in Collaboration with Billy Strings
Short’s Brewing is officially launching a non-alcoholic, sparkling hop water in collaboration with Grammy-Award winning musician, Billy Strings. The hopwater, Thirst Mutilator, clocks in at...
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Short’s Takes Action on Housing Crisis for Summer Work Force with Inn Purchase
As Northern Michigan businesses gear up for the summer season and influx of tourism, they’re all faced with the same challenge: not enough workers to...
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Short’s Shares 2021 Wrap Up
It was a good year. At least for Short’s Brewing Company. 2021 marked another year of growth for the brewery, after the pandemic pushed sales...
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Tips in Cost Saving While Growing Brand
Although Short’s creates a lot of different products, CFO Rachel Brege said they work hard to reduce the number of inputs overall. “We did things...
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Strategies in Controlling Brewery Growth
Although shooting out of the gate and creating a ton of growth at the start or soon after opening your brewery sounds like a gangbuster...
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Important Software Tools to Boost Your Sales Team’s Arsenal
What numbers should matter the most to your brewery’s sales staff? Many entering the retail space have to ask themselves those questions and come to...
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Post-Pandemic Business Pivots to Consider
Life is different now and planning your brewery going forward for growth is going to change. Brewer asked experts in the brewing industry what they...
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Made You Look! 4 Ways to Boost Retail Marketing Reach
Connecting to the off-premise consumer and retail buyer is arguably the hardest part of the alcohol business. “We have three tiers, so my message has...
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Has Your Sales Strategy Shifted?
The past 18 months may have altered how a brewery sees itself in a sales market much different than the start of 2020. For a...
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Short’s Super Hoppy Holidays Variety Pack Packs a Punch of Bitter Awesomeness
Short’s Super Hoppy Holidays 2021 Edition is slated to hit retailers in Michigan on October 31 and will arrive across their distribution footprint the week...
