All posts tagged "short’s brewing"
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How Short’s Built on a Brewery Experience for Consumers
Beer, music, and food can be a combo that usually doesn’t disappoint. For Short’s the three have been a part of the company’s 19-year history...
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Short’s Announces 2023 Q2 Lineup
In case you needed another reason to look forward to warmer weather, Short’s Brewing has just released their Q2 line up. April kicks off with...
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Can Sustainability Efforts Be a Marketing Tool?
A few examples here of breweries finding new ways to be sustainable. Even if some of it’s in theory at this time. Short’s Brewing Company...
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The Balancing Act of Sustainable Packaging
In a perfect world, using sustainable packaging would reach a break-even point financially. Unfortunately, with the current market options, at least from what Sonder Brewing...
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5 Plans These 2 Brands Made for 2023 Success
In planning for the Expert Outlook 2023 issue of Brewer Magazine, which is available now, we couldn’t fit all the insights in a timely matter....
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Short’s Announces Preorder Program of Brewery’s Classics
For 18 years, Short’s Brewing has created an impressive list of over 900 unique products that run the gamut of style and ingredient combinations, with...
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These Adjustments Can Set Breweries Up For Success
In our yearly Expert Outlook that runs in the final issue each year of Brewer, we share insights from brewery owners and decision-makers. When it...
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Short’s Announces End of Year Line Up
Short’s Brewing is heading into the last quarter of the year with a stellar line up of new beers and old faves (and some killer...
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Short’s Launches Hop Water in Collaboration with Billy Strings
Short’s Brewing is officially launching a non-alcoholic, sparkling hop water in collaboration with Grammy-Award winning musician, Billy Strings. The hopwater, Thirst Mutilator, clocks in at...
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Short’s Takes Action on Housing Crisis for Summer Work Force with Inn Purchase
As Northern Michigan businesses gear up for the summer season and influx of tourism, they’re all faced with the same challenge: not enough workers to...
